Flower Power
Exploration meets interaction. After Christmas, Claus needed a break… and we gave him one — in 360°. Wo ist Claus? was an immersive digital campaign developed for Flower Power Spreitenbach, combining playful storytelling, interactive technology, and social media engagement. The concept: after a long, exhausting holiday season, Claus takes a well-deserved wellness break — and users are invited to find him inside a 360° virtual tour to win prizes.
Client
FlowerPower Spreitenbach (via BrandKitchen)
DELIVERABLES
360° Photography Virtual Tour (Pano2VR) Interactive UX Design Video for Social Media Poster Design Social Media Assets
Year
2018
Role
360° Tour Production Photography & Editing UI/UX Integration Media Content Creation
360° Virtual Tour Experience
As the centerpiece of the Wo ist Claus? campaign, I created an interactive 360° virtual tour using Pano2VR — designed to be both playful and technically precise.
Visitors could explore various wellness and fitness areas inside the Flower Power center, searching for Claus, who was cleverly hidden across multiple panoramic scenes. Each location was photographed in high resolution and carefully stitched together to ensure seamless navigation, optimized for both desktop and tablet.
The tour featured:
Hotspots and interactive icons for intuitive user navigation
Embedded video cues and pop-up messages (e.g. "Bravo! You found me!")
A fully customized UI for a smooth, immersive experience
Strategic planning of all shooting angles and locations to ensure spatial clarity and storytelling flow
This project required not only visual storytelling and design thinking, but also precise technical execution, from shooting and editing to programming and interface design.
